Controls
User Engagement Metric
Use social media to track whether or not the ads are efficient in capturing the market. If they are positive, meaning that we are actually capturing new donors and attracting new families that we can help, then leave it alone. If negative we should try to alter our plan by creating more of what is working and adjust or eliminate what is not.
Comparative Donor Statistics
Using last quarters “giving” numbers to compare it to this years, after a few years are on record, and creating a prediction method that provides insight to goals for next year. We could also advertise this by creating a new system that shows what we need each year just to “keep the lights on” which includes the need for donations and benchmarks for people to reach.
Tracking Event Turnout
Use comparative software to see if the people who RSVP and sign up for events actually show up. This will help us not to overestimate the levels of involvement and potential donations we may receive. This will also prove useful to analyze our engagement plan of reminders. When someone signs up for an event you create a system that reminds them that they did sign up and how far away the event is. The easier we make it for the client the more likely they want to attend because it is not worrisome. Then we can also use this metric to track all of the things that are working great. With these events, we have the potential to create annual events and donor traditions.
