After reviewing the current Cancer Services website and social media pages, we have a few critiques and suggestions to offer.

 

Website

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There are several areas where Cancer Services could benefit by improving their website. We first noticed the website’s current color scheme, which is a combination of is green, black, and white. The colors seem very plain and impersonable and do very little to create an aesthetic appeal. Next, when navigating through the website, we noticed that the website as a whole seems to be very cluttered and could use better organization. There is no clear direction for individuals visiting the site as to where the need to go access certain materials. Since Cancer Services appeals to three major audiences: cancer patients, family and/or caregivers, and donors, it would beneficial to have a large, visible tab on the home screen directing these individuals where to go based on which category they fall into. This could be something as simple as "I am a ____" with boxes underneath where they can click the category they belong to and be directed to information and resources relevant to that category. Lastly, we noticed that there are little to no real images currently included on the website which, again, contributes to an impersonable feel. We believe that it would be beneficial to add pictures from events, fundraisers, support groups, etc. to really reinforce the real services being provided and to showcase the community involvment. Doing so may appeal more to potential donors, who are interested in seeing how their donation is or would be used.

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Social Media

 

Cancer Services is fairly active on their social media pages, and post relatively

often. Their posts mostly cover topics like upcoming fundraisers, donation

 campaigns (i.e. Giving Tuesday), and other events they have going on. While

these are great, like the website, their current social media pages lack a

personal feeling. In addition to posting about upcoming events or asking

for donations, it would be a great idea to start including posts about the

people attending these fundraisers, events, and workshops. Perhaps,

starting a #TestimonyTuesday campaign that highlights a different cancer

patient or survivor involved with Cancer Services each Tuesday, sharing 

their cancer stories and how Cancer Services has helped them. The

American Cancer Society currently does something similar, as shown in

the example on the right. Again, this will add the personal aspect to the social

media pages, encourage engagement, and really showcase how Cancer

Services is helping individuals within their community.